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Blanco y Negro Music

Llacuna 11

Península y Baleares, Barcelona, 08005

Spain

About

Blanco y Negro Music is one of Spain’s leading independent music companies, with more than 40 years in the music industry. We work with artists, labels and content creators to develop their audiences in the digital ecosystem, combining strong catalogue expertise with advanced digital strategy and rights management. Blanco y Negro was the first Spanish music channel to reach 1 million subscribers, building a long standing track record in video strategy, audience growth and revenue optimization. Our digital team provides end to end support including channel strategy, content optimization, rights management, monetization, analytics and release planning, helping partners grow sustainably at every stage of their development.

Products and Services

Monetization & Revenue Optimization

We maximize revenue across all YouTube formats and monetization layers. From activating and optimizing AdSense performance to improving RPM and CPM, we implement tailored strategies that increase earnings from long form videos, Shorts and catalogue content. We focus on sustainable revenue growth through data driven optimization, release timing strategy and continuous performance analysis.

Rights Management & Content ID

We provide comprehensive copyright protection and monetization support for rights holders on YouTube. Our team manages claim administration, dispute resolution and UGC monetization, ensuring that content is properly protected and revenues are accurately collected. We focus on transparency, efficiency and maximizing long term digital income for artists and labels worldwide.

Audience Growth Strategy

We build sustainable channel growth through tailored strategy and continuous optimization. This includes channel audits, SEO enhancement, thumbnail and metadata improvement, Shorts strategy and audience segmentation analysis. By combining performance data with deep music market expertise, we help creators and labels expand their reach, increase subscriber conversion and strengthen fan engagement.

Music Campaign Management

We design and execute structured YouTube campaigns around music releases and catalogue activations. From premiere strategy and audience targeting to metadata optimization and cross platform coordination, we align content strategy with release objectives. Our approach integrates creative positioning, data insights and platform best practices to maximize visibility, engagement and long term impact.

Content ID Management
Multi-Channel Networks and Channel Management Service Providers
Music Distributor
Preferred Music Distributor
Talent Representation

Target Customers

  • Media companies
  • Music creators (artists)
  • Music distributors
  • Music labels
  • Video creators

Languages Supported

Catalan
English
Spanish

Service Locations

Spain

Clients

  • Angelical Meditation
  • Classical Masterpieces
  • Largo Classics
  • Countryside Melody
  • Relaxing World

Team

Ricard Tomas Shelly
Ricard Tomas Shelly
Co-Director
Co-Director of Blanco y Negro Music. Driving digital strategy and new business and leading the YouTube operations team to optimize monetization, rights management, and audience growth for artists, labels, and industry partners globally.