• English

Channel Mum

Aquis House

49-51 Blagrave Street,

Reading, RG1 1PL

United Kingdom


Channel Mum is an award winning, talent and influencer marketing agency for all things family. Combined our expert team has over 250 years of experience in marketing to mums and women and we represent some of the biggest and most influential mum influencers in the UK.

Products and Services

Talent Management

At Channel Mum, we provide all the necessary support to allow our creators to focus on what they do best – create award winning content. Our Talent Management Services include: Personalised strategy development, inbox and calendar management, regular performance reports, weekly commercial updates, legal support, PR representation and more. Our dedicated Sales team will make sure your media kit is placed in front of the brands you want to work with and our Account Management team do all the behind the scenes legwork to ensure your campaigns run smoothly so you get paid on time. Best of all, we’re parents too so we know exactly what it’s like and we’re here to support you through it all.

YouTube Channel Management with Content ID

We are the only family focused MCN in the UK! We know what families want to see, what brands want to buy and we work closely with YouTube to ensure channels in our network are constantly developing. We are one of the few networks to have been awarded access to the YouTube Content ID system so you can be reassured that content you upload is protected and any revenue made by your content comes to you. Our YouTube Channel Management services includes daily channel and revenue optimisations, licence free music library, strategy development, rights management and more.

Influencer Marketing

Our experienced team invest the time to really understand a brand’s needs so we can help you develop and create unrivalled, bespoke campaigns. We exclusively manage many of the leading parenting and family influencers and utilise an award winning platform to identify further creators, offering a diverse range of voices, styles and opinions for your campaigns. Our network status allows us to build a range of remarketing audiences which we use to amplify influencer content assets, delivering extended and hyper-targeted reach increasing engagement and brand awareness. Our account management team is second to none, providing a top class service that has won us many repeat bookings.

Content ID Management
Multi-Channel Networks and Channel Management Service Providers
Talent Representation

Target Customers

  • Advertising agency
  • Brands
  • Media companies
  • Video creators

Languages Supported

English for United Kingdom

Service Locations

United Kingdom


  • Sky,Unilever,P&G,Cadbury,Farfetch,Iceland,Amazon,Iconic,Next,Lego,Disney,EmmaSleep,Tesco,NHS,Pampers,NationalTrust,B&Q,HelloFresh,YankeeCandle,CostaCoffee,GreenChef,Matalan,Tefal,HP,Balmonds,Waitrose,Wilko,Nationwide,JohnsonsBaby,IWOOT,Primark,Boots,Hasbro,Citroen,Very,Bosch,Andrex,Dulux,Very,eBay,Heinz,MarksandSpencer,Primark,Kia,Leapfrog,Mattel


Niki Herring
Niki Herring
Managing Director
Niki heads up the entire team with a special focus on the commercial side. A regular in the business press for her matchless knowledge, creative brand solutions and advocacy for fair contracts. Niki’s passion is creating long-lasting strategic partnerships which benefit both brands and creators.
Nikki Leste
Nikki Leste
Head of Talent
One of the most experienced women in influencer marketing, Nikki recently featured on the Talking Influence Influencer Top 50 for her ground-breaking work promoting and supporting female influencers.
Donna Heaton
Donna Heaton
Head of Operations & Analysis
As well as being our data queen and providing all the figures necessary to the running of a busy influencer marketing agency, Donna manages the YouTube MCN and provides regular reports and insight to help our creators develop their channels across all social media platforms.