• English

Mediakraft Networks GmbH

Neue Weyerstraße 6

Köln, 50676



Mediakraft Networks is a pioneer of the online TV industry in Europe. With offices in Cologne, Berlin, Hamburg, Warsaw and Istanbul, Mediakraft locally promotes some of the best and most talented online video artists of this generation and supports them in creating content for millions of viewers of all ages. In total Mediakraft Networks daily reaches 1.8 million unique viewers and more than 600 million video views per month via its several platforms and related networks in the sectors entertainment, information, lifestyle, gaming and urban culture.

Products and Services

Fan Development

The Fan Development functions as a central and organizational link between the Artist Development, Artist Management, Communications and Program department. The department deploys four services for our artists: Management & Social Media Promotion (Managed and operated by Artist Management) Event Management Market Research We will develop strategic-oriented measures to build-up fans for our artists and our in-house productions, structure these in a Fan Development plan, put them into action and control them integrally. Measures may include online- and/or offline- promotion activities, as well as cooperations with external partners depending on the respective goal. The market research department will provide and complement with all consumer insights necessary for decision making.

Artist Development

Creators will benefit from our many years of experience in video production, format development, social media and audience development. The Mediakraft cockpit as your central user interface brings together our extensive knowledge database "Creator Cloud" with daily trend news about the social web. With individual analysis and optimization tips our YouTube certified specialists help you to get the most from your content and reach your goals!

Content ID Management
Talent Representation

Target Customers

  • Video creators
  • Media companies
  • Brands

Languages Supported

English for United Kingdom
Spanish for Latin America
French for Canada

Service Locations



  • Coca Cola
  • McDonalds
  • Samsung
  • Microsoft
  • ebay
  • amazon
  • BiFi
  • Orangina
  • Sony
  • Henkel
  • Deutsche Telekom
  • O2
  • MediaMarkt
  • Universal
  • L'Oreal
  • Deutsche Bahn
  • Unilever
  • Rewe
  • Saturn
  • Johnson&Johnson
  • Gerolsteiner
  • Toyota
  • Constantin Film
  • GM / Opel
  • Wolkinson Sowrd
  • 4YOU
  • Sparkassen
  • Kneipp
  • Canon
  • Turkish Airlines
  • LaRoche-Posay
  • Nestlé
  • Mondelēz


Christian Behrends
Christian Behrends
Head of Artist Management
Christian has more than 15 years of experience as an independent music producer and manager. Before joining Mediakraft, he was responsible for top artists such as Beatgees, MC Fitti, Fabian Römer (aka FR) and Megaloh. He is an experienced manager with expertise in fields like business development, sponsor acquisition, conceptual design and the implementation of cross-promotion. From 2000 to 2014 Christian was the Managing Director of Upgrade music publishing group.
Dorothée Hörrmann
Dorothée Hörrmann
Head of Sales
Dorothée Hörrmann is an experienced sales and key account manager. Before joining Mediakraft, she served more than ten years in leading positions for the advertising network IP Deutschland, one of the leading marketing companies in Europe and the sales arm of media group RTL. Since 2004, she accounted as Sales Director n-tv for overall responsibility for sales, budget and representation of the news TV station.