• English
Preferred partner


Fl.4th, Block A, Viettel Building, 285 Cach Mang Thang 8 St., W.12, Dist. 10

Ho Chi Minh City, 70000

Viet Nam


POPS: Elevating Entertainment Culture with Unrivaled Experiences At POPS, we are not just an entertainment brand; we are creators of extraordinary experiences that shape culture every day. With a commitment to providing our fans with the best, we take pride in offering the largest library of POPS originals, both local and international, curating content that resonates deeply with our audience for a personalized and unforgettable experience. Our expertise in the entertainment industry spans over 15 years, allowing us to stay ahead of the curve and capture the hearts of today's and tomorrow's fans across the Southeast Asian region. Through our strong relationships with top artists, creators, and visionary storytellers from around the world, POPS brings forth a truly unique entertainment experience. Discover the wonders of POPS Original series, indulge in captivating long and mid-form content, immerse yourself in exhilarating concerts, events, shows, and festivals, and get lost in the magic of our handpicked movies and much more. With POPS, every moment becomes a celebration of creativity and inspiration. Join us on this remarkable journey as we continue to redefine entertainment culture, delivering moments that will be etched in your memory forever. POPS: Where Experiences Are Transformed.

Products and Services

POPS Platform

POPS App is the regions’ leading online video entertainment platform, providing thousands of hours of high-quality and exclusive content tailor-made for all ages. POPS App allows users to create personalized profiles for each member of a household, customized to their interests, and protecting children from accessing harmful and inappropriate content. Available on smartphones, Smart TVs, website and tablets, POPS App is an easy-to-use all-in-one platform to access the very best copyrighted entertainment from the most talented content creators in Vietnam, Thailand, and around the world.

Branded Content & Ads Solutions

POPS Brand & Ads Solutions - Unleashing Creativity for Brand Engagement! We empower our clients with innovative and creative ideas, connecting partner brands to their consumers seamlessly. With POPS branded content & experiential campaigns, you'll discover an effective and proven marketing strategy that guarantees reaching and engaging your target audiences across all digital channels. Our package solutions include Branded Content, Sponsorship, and Media Buy, ensuring you maximize your return on investment and achieve remarkable brand exposure. Embrace the power of creativity with POPS Brand & Ads Solutions today!

Influencer Marketing & Social Commerce

Discover POPS Influencer Marketing - Your Gateway to Authentic Engagement! Connect your brand with top influencers across various niches and captivate your target audience with creative and impactful campaigns. Our expert team handles everything from influencer selection to performance tracking, ensuring a seamless and effective marketing experience. Elevate your brand's visibility and credibility in the digital landscape with POPS Influencer Marketing & Social Commerce Activation today!

Event & Live Concert

POPS Events - Connecting Brands and Audiences for Unforgettable Experiences! Partner with us to engage passionate audiences through live performances featuring celebrated artists and content creators. Our carefully orchestrated events bring your favorite shows to life, providing a seamless way to attract, engage, and convert your target customers. Join POPS Events for remarkable experiences that will leave a lasting impression on your audience!

Creative & Production

POPS Creative Studio - Where Creativity Knows No Boundaries! At POPS Creative Studio, we pride ourselves on our unique understanding of our audiences' lives, coupled with our creative prowess. By partnering with artists and collaborators from across the globe, we produce dynamic and captivating entertainment content that promises to thrill and engage audiences worldwide for years to come. Join us on a journey of limitless creativity as we bring you the finest in innovative and compelling content!

Content Acquisition & Distribution

POPS - Your Leading Content Acquisition & Distribution Hub! From a music provider to top telco networks and music platforms, POPS has become Vietnam's first multi-platform network, revolutionizing the country's copyrighted entertainment industry. Today, we lead in content acquisition and distribution across various categories and platforms. As the region's largest digital content platform, POPS is the top choice for content creators in Southeast Asia. With a rapidly growing user base across the region, we connect over 700 million fans, followers, and subscribers with diverse and captivating content from talented storytellers, producers, and artists. Join POPS - the premier destination for brands to connect with their audiences and thrive in the ever-evolving world of digital content!


POPS Comics - Your Gateway to Endless Entertainment! Discover Vietnam's top comic producer, POPS Comics, offering exclusive access to captivating storylines and a wide range of comic-related content, including Webtoon, Moving, Animation, Live Action, Games, and Merch. With a team of talented young authors and top local artists, we bring you the best in creativity and entertainment. Join us on this exciting journey into the world of imagination and adventure!

Content ID Management
Multi-Channel Networks and Channel Management Service Providers
Music Distributor
Preferred Music Distributor
Talent Representation

Target Customers

  • Video creators
  • Music creators (artists)
  • Media companies
  • Music labels
  • Brands
  • Advertising agency
  • Music publishers
  • Music distributors

Languages Supported


Service Locations

Viet Nam
United States


  • https://www.youtube.com/ghienmigo,https://www.youtube.com/user/POPSTVVIETNAM,https://www.youtube.com/user/POPSVIETNAM,https://www.youtube.com/user/FAPtivi,https://www.youtube.com/user/popskids


Esther Nguyen
Esther Nguyen
Founder and CEO
Esther Nguyen is a passionate media and technology entrepreneur with a successful track record combining and strengthening industries to entertain the masses. Esther first started making headlines back in 2007 when she founded POPS Worldwide in Vietnam and helped to change the country’s digital music landscape. She has since been a pioneering force in the development of the entire digital entertainment industry in Southeast Asia. Among its many achievements, POPS has been crucial to the development of the entertainment industry in Vietnam, educating the industry on copyright potential and building an ecosystem that allows the industry to monetize and evolve. As CEO, Esther now leads a multi-country team who work tirelessly on the expansion of the domestic and international supply, demand, and monetization of digital entertainment assets across the region. These efforts have been so successful that POPS is the partner of choice for local and international content providers. These include the world’s biggest brands like Turner, NBCUniversal, Discovery, TV Asahi, The Pokemon Company, Toei Animation, etc. Under her leadership, POPS Worldwide has raised millions of dollars in investment from blue chip investors like Eastbridge Partners Mirae Asset-Naver Asia Growth Fund, Warner Media, IT Farm and the recent investment led by TV TOKYO Corporation. POPS is the leading digital entertainment company in Southeast Asia and operates across the region a large number of YouTube, Facebook, TikTok channels and OTT services, with a total number of over 700 million fans, and offers in SEA the largest library of POPS originals, local and international content. Esther’s success in her important mission has caught the industry’s attention around the world, with Forbes listing POPS as one of the TOP 60 Women-led startups that are shaking up Tech across the globe. Forbes also listed her as one of the Top 10 Inspirational Female Tech Entrepreneurs From SEA. Esther is also a favorite speaker of digital entertainment events in the region.
Chief Operating Officer (COO)
Originally from France, Fabien has relocated to Vietnam in 2000, home of his mother’s family side. He hold an MBA from Solvay Business School, Belgium, and a Master's degree in Anthropology from the French University of Provence. Prior to joining POPS, he held senior management roles in Vietnam branches of some major tech companies including Gameloft, Nokia and Microsoft. Since his appointment as Vietnam Country Manager in 2016, POPS partnered with premium global content providers who wanted access to Vietnam's burgeoning digital space, and effectively bringing Doraemon and other famous Japanese characters (Detective Conan, Naruto, One-Piece) to YouTube for the first time ever. Fabien was promoted to Chief Operating Officer in May 2021. He currently oversees the operational excellence between the POPS regional offices and Vietnam headquarter, and partner groups. On the personal side, he is the father of four adorable kids and enjoys playing tabletop games with friends once everyone in the house is sleeping.
Sarika Tulsyan
Sarika Tulsyan
Chief Revenue Officer
Ms Sarika Tulsyan joined POPS in 2017. Having worked across markets in APAC and MENA, Ms Sarika offers regional experience and expertise to build and grow business capabilities with revenue as the key output. A true “intrapreneur” at heart, she started her career with entrepreneurial organization back home, in India, and since then Ms Sarika is tuned to work with the entrepreneurial mindset in both start-up organizations as well as global networks. She has worked in five countries in different roles and capacities including India, China, UAE, Thailand & Vietnam. Prior to POPS, Ms. Tulsyan worked at Starcom, one of the largest global media agencies (Publicis Groupe) with regional roles for MENA and APAC regions. Currently, based in POPS Vietnam office, this is her second stint in Vietnam, first being from 2006-2008 where she successfully set up a full-service digital agency from scratch. In her current role at POPS, Ms Tulsyan is responsible for strategizing and driving POPS’ revenue across all the markets. Her role also encompasses building and strengthening brand partnerships, platform partnerships, maximizing monetization and parallelly driving new capabilities like D2C to further diversify and grow revenue opportunities. Sarika firmly believes that with ever changing digital landscape and an open mindset, there is always a room to continue to innovate, adapt and grow. On a personal front, Sarika loves reading and biking while her favorite workout is boxing.