• English


Fl.4th, Block A, Viettel Building, 285 Cach Mang Thang 8 St., W.12, Dist. 10

Ho Chi Minh City, 70000

Viet Nam


POPS is an entertainment brand creating new experience everyday to drive culture. POPS offers the largest library of POPS originals, local and international content for our fans and we create an entertainment culture for a personalized experience. Experienced in entertainment for over 10 years, POPS platform is fully positioned to capture the attention of today and tomorrow’s fan in SEA. With strong relationships with top artists, creators and the biggest storytellers from all over the world, POPS brings a unique entertainment experience through our POPS Original series, long and mid form content, concerts, events, shows, festivals, movies and more..

Products and Services

Platform - POPS App

POPS is an inclusive digital entertainment platform that millions of fans love to use everyday.

Branded content & Ads Solutions

Our brand & ads solutions provide our client with innovative and creative ideas to connect their brand to their consumers. POPS branded content & experiential campaign with an effective marketing strategy ensure that clients reach their target audience, maximizing their return on investment across all digital channels. Our service includes Package solution, Branded content, Sponsorship, Media buy.

Talent Management

POPS is dedicated to developing the next generation of talent. We aim to find the next talented face to train, build them up, and expose them to the global audience.

POPS Event

POPS events give brands and partners the ability to engage with passionate audiences as they experience their favorite artists and creators live and in person.

Creative Studio

With our unique insights into the lives of our fans and together with our creative leadership, POPS Creative Studio creates the largest number of original series with hyperlocal stories, dynamic content which can captivate audiences everywhere.

Content Acquisition & Distribution

POPS, which started as a music provider for top telco networks & music platforms, is now a leader in content acquisition and distribution. POPS is the content owner’s first choice when thinking about SEA because we understand what the local markets want, how to drive eyeballs in an already crowded content environment, protect their intellectual property and most importantly monetization. Our content library is updated everyday by all the great and diverse storytellers, top producers and artists. With over 170 million fans, followers and subscribers leads to hundreds of billions of views across the portfolio, POPS is a destination for local and global brands to connect their audience.

POPS Comic

As Vietnam’s leading comic producer, POPS Comics is the premier destination to access all of your favorite characters! Collaborating with the global finest comic artists and authors, POPS Comics grants you exclusive access to all of the latest and greatest storylines and endless entertainment!

Multi-Channel Networks and Channel Management Service Providers
Content ID Management
Talent Representation
Music Distributor

Target Customers

  • Video creators
  • Music creators (artists)
  • Media companies
  • Music labels
  • Brands
  • Advertising agency
  • Music publishers
  • Music distributors

Languages Supported


Service Locations

Viet Nam
United States


  • https://www.youtube.com/ghienmigo
  • https://www.youtube.com/user/POPSTVVIETNAM
  • https://www.youtube.com/user/POPSVIETNAM
  • https://www.youtube.com/user/FAPtivi
  • https://www.youtube.com/user/popskids


Esther Nguyen
Esther Nguyen
Founder and Chief Executive Officer
Esther founded POPS in 2007 and the company has since been instrumental in changing the entertainment industry in Vietnam, through educating the industry on copyright to building an ecosystem for which the industry could monetize and evolve. From music, general entertainment to kids content, POPS has become an established entertainment brand creating and delivering new experiences for the fans through content, events, and our own OTT services. POPS has the leading kids OTT application in the market and has just launched an entertainment app for the general audience. Esther has been named on the list of Forbes TOP 60 Women-Led Startups that are shaking up tech across the globe.
Country Manager Vietnam
After getting his Master's degree from University of Provence in France, Fabien decided to move to Vietnam to start his PhD in 2000. This was a natural choice as Vietnam was the country of his family's maternal side. Since then, he has held senior management positions on top tech companies based in Vietnam as Gameloft, Nokia and Microsoft while also completing an MBA from Solvay Business School, Belgium. He joined POPS in 2016 as Vietnam Country Manager. Part of his mandate was to turn the company into a truly international player by recruiting a new set of managers, optimize processes and environments for the different teams. Taking on the business expansion overseas, he worked on international partnerships with global premium content providers to bring them over to Vietnam's digital space. Since he had been involved in mobile application development from 2007, the POPS investment into its own streaming services was only a logical expansion of his attributions.