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Preferred partner

Yoywow Co., Ltd

13.Room 2401, Hantang Building, No. 1 Xinglong Street, Nanshan District, Shenzhen City, Guangdong Province

Shenzhen, 518053

China
https://www.yoywow.com/

About

YoyWow is a global leader in cross-border digital content distribution, committed to promoting Chinese content, brands, and culture worldwide. It offers comprehensive international communication services, including cross-border copyright distribution and promotion, social media marketing, end-to-end IP marketing, data analysis and consulting, and influencer (KOL) marketing. In addition, YoyWow has built highly engaged interactive communities, connecting millions of C-pop fans across the globe. Deeply rooted in overseas social media marketing, YoyWow operates with a data-driven approach. Leveraging its self-developed iVideoForce intelligent distribution matrix and BI decision-making system, the company has built a marketing model centered on "youthful content × localized operations × UGC ecosystems." Through its “Go Global+” strategy, YoyWow integrates entertainment IP incubation, cultural and creative product development, and cross-border consumption in culture, sports, and tourism. It provides a comprehensive cross-border marketing service that unites content, brands, and cultural tourism. Powered by AI, YoyWow delivers end-to-end solutions from original content planning to IP commercialization, building a new intelligent digital ecosystem for IP monetization.

Products and Services

Social Media Management

Social Media Construction and operation,Global Social Media Operation, including YouTube, Facebook, Instagram,X, TikTok,Discord,etc.Keeping pace with marketing trends, we enhance IPs' influence and social media presence through cross- platform collaboration and diversified content strategies.

IP and Content Distribution

Enhance IPs' Global Reach andInfluence,By creating eye-catching blockbuster video content and employing a variety of strategies and innovative methods such as creating interactive activities, posting UGC(User-Generated Content)guidance, doing live streaming,managing fan community,and using targeted advertising,we help lPs achieve cross-industry breakthroughs and being seen by more audiences.

Publicity and Marketing Strategy

Global integrated Marketing Strategy,Leveraging our proprietary data analysis platform,we provide comprehensive online and offline integrated marketing strategies for various lPs, digital content,brands,events,galas,and city international communications, to enhance their global reach and penetration.

Data Analytics

Exclusive Digital Platform for Precise Market insights,V- Pulse is a global content analytics platform that collects data from global social media and video platforms. It provides precise analysis and insights of international audience behaviors, helping optimize content strategies and promote the dissemination of Chinese culture and entertainment content in the global markets.

IP Commercialization

Creative Planning and Implementation of lP Commercialization,We offer a one-stop commercialization solution for brands and content lPs,providing comprehensive services ranging from IP licensing management to product concept design, development,independent website construction,as well as promotion and IP landing marketing, all aimed at maximizing IPs' commercial potential and market vitality.

Content ID Management

Target Customers

  • Advertising agency
  • Brands
  • Media companies
  • Music creators (artists)
  • Video creators

Languages Supported

Arabic
English
Spanish
Japanese
Korean
Malay
Portuguese for Brazil
Thai
Turkish
Vietnamese
Chinese for China
Chinese for Taiwan

Service Locations

China
Spain
France
Hong Kong
Indonesia
Japan
Korea, Republic of
Malaysia
Portugal
Singapore
Thailand
United States
Viet Nam

Clients

  • CCTV、CCTV6、CITVC、Hunan TV、ZJSTV、1905 Movie Network、iQIYI、WeTV、Youku、Bilibili、TME，etc
200+ Full time employees

Team

Crystal Wu
Crystal Wu
Co-Founder
Crystal Wu graduated from the London School of Economics and Political Science with a master's degree in Information Systems Management and Innovation. She joined YoyWow during her study in the UK and became a co-founder of the company. Through in-depth research on international Internet information technology and media communication knowledge, she has successfully applied what she has learned to practice and made positive contributions to the scaled growth of the company's business. She has built the "YoyWow + Chinese High-Quality Brand Content Overseas Distribution Matrix" and participated in the development of the digital content aggregation and distribution system, laying a solid foundation for the company's business development.
Cindy Lu
Cindy Lu
Content Strategy Director
As an experienced professional in global content expansion, Cindy has led a dedicated team of 100+ experts to develop overseas content markets, successfully building multiple Chinese-language channels with millions of subscribers and accumulating billions of views for IP content projects. With sharp strategic planning and efficient team management, she has spearheaded benchmark cases for Chinese content going global, specializing in the business dynamics of entertainment, cultural tourism, and creative industries. Her work includes collaborating with top-tier entertainment companies such as CCTV, Hunan TV, Huayi Brothers, Daylight Entertainment, iQiyi, and Bilibili, crafting tailored content strategies to bring premium Chinese content to a worldwide audience. Since 2022, Cindy has translated her hands-on expertise into industry empowerment: launching premium courses like "Independent Site + YouTube: Unlocking Billions of Views Bootcamp" and "Strategies for Overseas Social Media Operations" to systematically share operational methodologies. She has also been invited as an authoritative speaker at professional forums, including the YouTube Global Content Summit, contributing valuable insights to advance the Chinese content industry on the global stage.
Yuan Song
Yuan Song
Operations Manager
As a manager of the social media operation teams, I demonstrate expertise in the algorithmic logic and operational protocols of leading global social platforms,. With "content globalization" as the core objective, I excel at aligning domestic content with overseas audience preferences. I deliver actionable, results-measurable overseas communication solutions for partner brands, establishing efficient distribution channels to facilitate the global outreach of high-quality content. I have led service engagements for top-tier domestic enterprises such as CCTV, 1905 Movie Network, MangoTV, WeTV, iQIYI, and SHORTTV, covering the full spectrum of content verticals including Chinese variety shows, film & television dramas, animations, short dramas, and KOL content. Leveraging the closed-loop management of "strategy formulation - content optimization - ad deployment - data review", I led my team to achieve over 1 billion annual impressions in a single year, enabling multiple IPs to successfully break into overseas markets.

Press & Articles

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